Related Resources

The Apple Pushers tells the stories of five immigrant street cart vendors who are part of an urban program designed to bring more fresh produce into New York City's food deserts (places where finding a fresh red apple can be a serious challenge). To learn more about the issues of healthy food access in underserved communities, as well as the importance of creating business opportunities for entry-level entrepreneurs, please check out the resources below.

Food Access


Immigrant Entrepreneurship

New York Resources

  • The New York City Department of Health and Mental Hygiene is currently tackling obesity, diabetes and heart disease, including the innovative program to help move fresh fruits and vegetables into lower income areas, the NYC Green Cart Initiative.  The articulated goal of the Green Carts is to provide an additional 75,000 New Yorkers with fresh fruits and vegetables.
  • The New York City DOH is also engaged in other initiatives to increase the consumption of fresh fruits and vegetables; Health Bucks (coupons at farmer's markets); Healthy Bodegas; the Fresh Initiative (creating zoning and other incentives for grocery stores locating in low income areas), among others.
  • The Citizen's Community for Children advocated and analyzed the impact of the NYC Green Cart Initiative.
  • Montefiore Medical Center, located in the Bronx, is creating innovative programs, including having doctors write prescriptions for fruits and vegetables.
  • Karp Resources.  Supports food businesses and agriculture initiatives in the public and private sector.  Karp Resources provides support services to Green Cart vendors.
  • The Street Vendor Project provides advocacy and legal representation of street vendors in New York.  Vamos Unidos provides advocacy and guidance for Hispanic and Latino street vendors in New York.
  • Make the Road New York promotes equal rights and economic and political opportunity for low-income New Yorkers.
  • In light of Burger King's plan to launch food trucks, New York lawmakers warn the fast food giant to Keep your Whoppers off our streets.

Other Resources